Inspired by the elegance of Venice at night. Ultra-black mascara with peptides, amino acids and panthenol for beautifully lifted, defined, curled and elongated lashes. ONE TOUCH EFFECT The innovative formula helps create visibly longer, more defined and beautifully separated lashes without weighing them down or creating clumps. IDEAL FOR LIFTED LASHES The formula enhances the lifted effect, respects the curl created during the treatment and helps keep lashes looking soft and flexible throughout the day. SERUM-INFUSED FORMULA  Enriched with Panthenol, Amino Acids, Hydrolyzed Rice Protein and conditioning botanical extracts, the formula helps support healthier-looking lashes. Myristoyl Pentapeptide-17 and Biotinoyl Tripeptide-1 are advanced cosmetic ingredients commonly used in lash care products to help improve the appearance of lashes and support their overall condition over time.  VEGAN FRIENDLY FORMULA   EASY TO REMOVE Long-lasting throughout the day, yet easy to remove at night. The formula is designed to cleanse away gently without excessive rubbing, helping minimize stress on the lashes and making it suitable for daily use. 13 ml XXL size

Night Therapy Repair Balm is an intensive treatment designed to restore and support lashes and brows during the resting phase. Its exclusive formula combines botanical actives with advanced strengthening complexes. The synergy of the Follicular Booster Complex and the Peptide System PT-37 helps create an optimal follicular environment, enhancing resilience, density, and overall vitality.

Glow Serum offers a refreshing and hydrating experience thanks to its innovative gel texture. Formulated with natural extracts of Macrocystis pyrifera and Aesculus hippocastanum (horse chestnut), this serum helps nourish and revitalize the delicate area around the eyes. Hyaluronic acid and ceramides (Ceramide 2 and Ceramide 3) work in synergy to improve hydration and strengthen the skin barrier, giving a fresher and more toned appearance. Sodium tocopheryl phosphate, 23K gold and lecithin help protect and reinvigorate the skin.Volume: 15 ml*10 pcs

Versatile in its use, this brush can also be used for blending blush, highlighter, or contour powders, making it an essential tool for creating various makeup looks. Its stylish metal handle adds a touch of sophistication to your beauty collection, while the magnetic base ensures it stays in place and is always ready for use. Elevate your makeup routine with our Magnetic Base Makeup Brush, designed for precision and convenience. Featuring a sleek magnetic base, this brush not only stands out for its innovative design but also ensures easy storage and access. It is easy to use thanks to the angle of the bristles and the base with a magnet to keep it in the vertical position on the metal base (sold separately).

Created in partnership with NOVEAU LASHES, the LVL CeraLashSerum works to nourish and enhance lashes and brows.   Packed full of ceramides, blueberry extract, peptides and niacinamide, this vegan-friendly lash care serum strengthens and nourishes lashes with every lift. It delivers targeted care that boosts lash resilience, structure and vitality, enhancing every result with a healthier finish as well as  supporting fuller‑looking lashes over time.Use after the lifting step of your CERA LASH SERUM treatments to condition the lashes, support lash health, and help maintain the longevity of the lift. You can also brush through lashes at the end of the treatment to nourish and condition the hairs further.  For a limited time only, this product comes in a carton made of 95% recycled materials and 5% flower seeds. Simply tear up, plant, water and watch them bloom.   

  Offer your clients more than just a treatment – give them a stylish and functional 2-in-1 tool they’ll actually use every day. The Maxymova BB Brow Brush Set is the ideal retail item or thoughtful gift to include with your lash or brow service. Compact, elegant, and easy to carry in any bag, this dual-ended brush features: • A soft spoolie brush for combing brows or lashes• A precise angled tip for shaping, tinting, or applying white paste or gel• Protective caps on both ends to keep it clean and safe in any purse or makeup bag.

Ideal for wide-area blending and softening edges, it also works well for applying highlighter or creating gentle contouring on larger areas of the face. Elevate your makeup routine with our Magnetic Base Makeup Brush, designed for precision and convenience. Featuring a sleek magnetic base, this brush not only stands out for its innovative design but also ensures easy storage and access. It is easy to use thanks to the angle of the bristles and the base with a magnet to keep it in the vertical position on the metal base (sold separately).

Professional aftercare ritual for laminated lashes & brows Discover the essential 3-step beauty routine designed to help maintain lashes and brows looking healthy, hydrated, styled, and beautifully groomed after lamination treatments. Created by MAXYMOVA for both professionals and beauty lovers, this elegant aftercare kit combines daily care, styling, and nourishment in one luxurious set. WHAT’S INSIDE:   AFTER LIFT REGENERATOROur iconic hero-product loved by lash artists worldwide. A restructuring serum enriched with Niacinamide, Ceramides, Amino Acids, and botanical extracts to help nourish and maintain the appearance of lashes and brows after professional treatments. • Helps keep lashes and brows soft and conditioned• Gives a healthier-looking, shinier appearance• Ideal after lamination procedures• Lightweight, non-greasy texture• Professional-inspired formula made in Italy   GROWTH BOOSTER Lash & Brow Styling GelDaily styling and care in one product. A transparent gel with 5% Capixyl™ designed to help lashes and brows appear fuller, stronger, and more groomed over time while keeping them perfectly styled throughout the day. • Styles lashes and brows naturally• Helps improve the appearance of weak or thin hairs• Perfect for daily use• Lightweight flexible hold• Ideal morning beauty routine essential   BROW GEL FIX&GO Transparent brow styling gel with Panthenol, Plant Protein, and Hemp Extract. Designed to shape and fix brows while helping maintain softness and flexibility without stiffness or residue. • Long-lasting brow styling effect• Transparent finish• Helps keep brows neat and polished• Soft flexible texture• Perfect for laminated brows   WHY CLIENTS LOVE IT • Complete aftercare routine in one elegant pouch• Helps prolong the beauty effect of lash & brow lamination• Professional formulas developed in Italy• Suitable for everyday use• Beautiful luxury packaging — perfect as a gift    WHO IS IT FOR? • Clients after lash lamination• Clients after brow lamination• Beauty lovers who want healthy-looking lashes & brows   HOW TO USE Morning:Apply Growth Booster on clean lashes and brows.Style brows with Fix&Go Brow Gel. Evening:Apply After Lift Regenerator onto clean lashes and brows before sleep.   RESULT?Beautifully styled brows, healthier-looking lashes, hydration, shine, softness, and the perfect professional aftercare routine at home.   BONUS: ELEGANT REUSABLE BEAUTY POUCH The kit also includes a stylish transparent silicone beauty pouch with a premium gold zip closure — perfect for storing your daily lash & brow essentials at home or while traveling.

Bring elegance and identity to your beauty salon with the MAXYMOVA Wall Panel, created to enhance the power of the gaze and the refined aesthetic of the brand. Made of white Forex (PVC) with a 3 mm thickness, it features UV direct printing in four colors and glossy details on the MAXYMOVA logo, giving a luxurious and modern finish. The surface is matte. Each panel comes with pre-applied double-sided adhesive tape on the back — easy to apply on any surface. 70 × 100 cm 

Discover the beauty and functionality of our orange silicone pads embellished with glitter, designed to revolutionize your eyelash beauty regimen. Soft and flexible, these pads fit perfectly under natural lashes, ensuring protection and comfort during various treatments. Versatile Uses: Eyelash Tinting: Ideal for protecting the delicate skin around the eyes while applying tint to the lashes, ensuring impeccable results without smudging. Eyelash Extension Removal: Use them to facilitate the removal of extensions, while protecting natural lashes and skin. Lamination Correction: Perfect for correcting failed eyelash lamination jobs, these pads allow for precise application of corrective products. Other Treatments: Versatile and safe, they can be used for any other eyelash-related treatment.  

Made from high-quality, heavyweight cotton, this T-shirt features a modern drop-shoulder cut, rolled-up sleeves, and a dense, structured round neckline that holds its shape perfectly. ✓ Premium, thick cotton fabric✓ Drop shoulders and rolled sleeves for a modern look Though labeled as size S, the oversized fit makes it ideal for sizes EU 36 to 44. Measurement in cm: Half Chest: 63cm Body Length: 71cm Sleeve Length: 23cm  

Introducing the elegant Maxymova Luxury Bed Cover, specially designed for massage therapists and lash/brow artists. Crafted from premium velvet fabric, this cover is incredibly soft to the touch, offering a luxurious feel without the need for ironing. The cover features a stunning golden or light brown hue with our signature MAXYMOVA logo, adding a touch of sophistication to any workspace

Perfect to cleanse natural lashes and brows and prepare them correctly for the lash lamination and lash extension and after care lash and brow lamination. Facial cleansing mousse ideal for all skin types. Its specific formulation gently cleanses the corneal layer, removing impurities and makeup. The active ingredients within act to rebalance the hydro-lipidic film and purify the epidermis. It exerts a gentle astringent action thanks to the extract of meadowsweet (Spiraea Ulmaria) which gives the skin a healthy and clean appearance.

Premium plexiglass construction with a glossy smoked finish. Features a stunning mirror-effect silver MAXYMOVA logo for a luxurious retail presentation. Two spacious compartments, each designed to hold up to 5 mascaras (10 products in total). Perfect not only for Venice Night Mascara, but also for displaying lash and brow serums, aftercare products, or creating a beautiful mixed retail selection. Clear front panels keep products secure while ensuring excellent visibility. The smoked-colored base adds an elegant premium touch and complements any modern beauty salon interior. A stylish and practical display that helps attract attention to retail products, encourages impulse purchases, and elevates the overall look of your reception area. Perfect for salons, beauty studios, academies, and professional retail spaces. Please note: The display stand is supplied empty. Products shown in the images are for display purposes only and are not included.

MASCARA VENICE NIGHT DISPLAY – CAPTURES ATTENTION & BOOSTS SALES ✨ A sleek and professional display that highlights the VENICE NIGHT MASCARA, encouraging clients to purchase. Perfect for salons, it enhances product visibility and naturally turns treatments into effortless sales. ✔ Grabs attention and invites clients to try the product✔ Increases sales with an eye-catching presentation✔ Elegant design, perfect for any salon or beauty studio A stylish touch that makes every sale easier! Enhance the look of your beauty salon and boost your aftercare product sales with this easy-to-assemble A4 counter display stand.  This display stand is perfect for salons offering services like brow lamination and eyelash extension. The elegant and compact design not only adds a professional touch to your salon but also serves as an effective marketing tool to promote aftercare routines.

GOCCIA BIANCA is a nourishing, repairing cream specially formulated for use during eyelash and eyebrow lamination or tinting.The rich cream texture envelops lashes and brows, supporting hydration, elasticity, and a smoother appearance. GOCCIA BIANCA helps reduce dryness after coloring, enhances manageability, and gives hairs a healthier, more conditioned look without weighing them down. Content: 5 single-dose sachets, 3 ml each

Bring elegance and identity to your beauty salon with the MAXYMOVA Wall Panel, created to enhance the power of the gaze and the refined aesthetic of the brand. Made of white Forex (PVC) with a 3 mm thickness, it features UV direct printing in four colors and glossy details on the MAXYMOVA logo, giving a luxurious and modern finish. The surface is matte. Each panel comes with pre-applied double-sided adhesive tape on the back — easy to apply on any surface. Dimensions: 70 × 100 cm

Bring elegance and identity to your beauty salon with the MAXYMOVA Wall Panel, created to enhance the power of the gaze and the refined aesthetic of the brand. Made of white Forex (PVC) with a 3 mm thickness, it features UV direct printing in four colors and glossy details on the MAXYMOVA logo, giving a luxurious and modern finish. The surface is matte with a glossy strip, combining minimalism with premium quality. Each panel comes with pre-applied double-sided adhesive tape on the back — easy to apply on any surface.   Two sizes to fit every space: 50 × 70 cm and 70 × 100 cm (height).

Bring elegance and identity to your beauty salon with the MAXYMOVA Wall Panel, created to enhance the power of the gaze and the refined aesthetic of the brand. Made of white Forex (PVC) with a 3 mm thickness, it features UV direct printing in four colors and glossy details on the MAXYMOVA logo, giving a luxurious and modern finish. The surface is matte with a glossy strip, combining minimalism with premium quality. Each panel comes with pre-applied double-sided adhesive tape on the back — easy to apply on any surface.   Two sizes to fit every space: 50 × 70 cm and 70 × 100 cm (height).

Set di 10 guanti struccanti per il viso. Rimuove delicatamente il trucco dal viso e dagli occhi. Materiale: cotoneColore: bianco

Refresh. Protect. Sell.Introducing the ultimate summer must-have: MAXYMOVA Hydration Face Mist – now available in a convenient 10-piece salon retail pack, designed for beauty professionals who want to offer clients the latest skincare trend of 2025. ✓ Retail pack – 10 pcs for salon resale✓ Makeup-friendly hydration mist✓ Helps protect against oxidation and external stressors✓ Can be used as toner in the morning and refreshing mist all day✓ Ideal for summer – lightweight and revitalizing✓ Made in Italy with high-quality ingredients   This lightweight, ultra-hydrating mist is infused with barrier-protecting ingredients that fight oxidative stress and keep the skin fresh and radiant throughout the day. Perfect as a morning toner or as an on-the-go mist to spray over makeup — it’s a daily essential your clients will love. The sleek Italian-made formula is gentle, non-sticky, and suitable for all skin types. Pop it in your bag, spritz anytime, and glow — no matter the heat.   Offer your clients the product they didn’t know they needed — and boost your salon sales with a seasonal bestseller from MAXYMOVA.

Discover the perfect tool for flawless makeup with our Magnetic Base Brush. Featuring a sleek magnetic base for easy storage, this brush is designed with high-quality synthetic fibers that provide a smooth, even application. Versatile in its use, this brush be used for blending blush, highlighter, or contour powders, making it an essential tool for creating various makeup looks. Its stylish metal handle adds a touch of sophistication to your beauty collection, while the magnetic base ensures it stays in place and is always ready for use.

Elevate your makeup routine with our Magnetic Base Makeup Brush, designed for precision and convenience. Featuring a sleek magnetic base, this brush not only stands out for its innovative design but also ensures easy storage and access. It is easy to use thanks to the angle of the bristles and the base with a magnet to keep it in the vertical position on the metal base (sold separately).