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What Makes MAXYMOVA Lamination Unique

Our lamination system stands out for its multi-phase moisturizing formula, designed not only to lift but to deeply nourish and restore the lashes and brows.

Each phase is enriched with peptides, ceramides, hyaluronic acid, and botanical extracts, carefully selected in our Italian laboratories to ensure visible strengthening and long-term health of the hair.

Thanks to this exclusive blend, MAXYMOVA treatments leave lashes and brows soft, shiny, and naturally strong, preventing dryness and damage often caused by traditional formulations.

Our mission is to combine beauty and care — offering professionals innovative products that respect the natural structure of lashes and brows while delivering exceptional results.

MINI TUTORIALS

FAQ- EYELASH LAMINATION

The effect of eyelash lamination typically lasts about two months, corresponding to the life
cycle of an eyelash. After this period, the treated lashes fall out, and new ones grow in their place.

The eyelash lamination process begins with a thorough cleaning of the eyelashes, ensuring they are free from makeup and natural oils. The next step involves carefully
positioning the lashes onto a silicone roller, which aids in achieving the desired curve and lift. The lashes are then gently adhered to the roller.

Following this preparation, a series of specially formulated solutions are applied in a specific sequence. The first solution (step 1) softens the eyelashes, making them pliable for shaping. The second solution (step 2) sets the lashes in their
new curved position. Optionally, at this stage, the eyelashes can be tinted to enhance their color and depth.

After the tinting, the procedure progresses with the application of a nourishing serum GOCCIA.
This serum is specifically targeted towards strengthening the lashes. It works to repair any damage, lock in moisture, and reduce breakage, resulting in eyelashes that are not only beautifully curved but also soft, silky, shiny, and elastic.

The final step involves the Lash&Brow Cocktail. This product is meticulously applied as the concluding treatment of the lamination service. Enriched with active plant-based ingredients, the Lash&Brow Cocktail imparts an additional layer of softness and luster, leaving the lashes looking fluffy, radiant, and feeling
incredibly soft.

it is recommended to avoid makeup and contact with water during the first day after the procedure. After that, the lashes do not require special care, and mascara
can be used, as the laminating composition penetrates the hair structure and is not destroyed by cosmetics.

There could be several reasons why a beautiful curl wasn't achieved during eyelash lamination. Some of the common issues include:

1. Incorrect Silicone Roller Selection: If the silicone roller chosen for the procedure was not suitable for the type of eyelashes, such as using LIFT TYPE for downward-growing lashes, it could result in an unsatisfactory curl. The success
of eyelash lamination greatly depends on selecting the correct size of the silicone roller, which should match the length of the eyelashes; for instance, MAXYMOVA rollers are designed for lashes reaching 70-80% of the roller's length,
ensuring a proper curl.

2. Improper Application of Products: The way products are applied during the lamination process is crucial. For instance, if the Step 1 is not left on for the correct
amount of time, the lashes may not soften and curl as intended.

3. Incorrect Handling of Eyelashes: If eyelashes are not properly attached to the silicone
pads or if they are handled roughly, it can lead to uneven curling or damage to the lashes.

4. Allergic Reactions: In some cases, an allergic reaction to the products used can also
affect the lamination process, leading to an unsatisfactory curl.

If the desired curl wasn't achieved in the first eyelash lamination procedure, it's
recommended to wait about 3-4 weeks before undergoing the procedure again. This interval allows the eyelashes to recover and minimizes potential damage from repeated chemical exposure. However, the exact waiting time can vary depending on individual factors, such as the condition and health of the eyelashes.

While the effect of eyelash lamination typically lasts between 4 to 6 weeks, it's
important to consider the individual characteristics of the eyelashes and follow post-procedure care recommendations to maintain optimal results. Each person's eyelashes have their own growth cycle, and the lamination effect will gradually diminish as the eyelashes naturally renew themselves.

The eyelash lamination procedure can be performed without tinting, focusing on enhancing the eyelashes' natural beauty by providing them with volume, length, and thickness. It is an option for those seeking a more natural look or for those who prefer not to use tints.

The recommended interval between eyelash lamination procedures typically depends on individual factors, such as the condition of the eyelashes and the desired maintenance level of the effect. Generally, the effect of eyelash lamination
lasts for about 4 to 6 weeks, and it's suggested to repeat the procedure within this timeframe to maintain the desired results. This waiting period ensures that the eyelashes are in optimal condition to receive the lamination treatment effectively and to avoid potential damage from frequent chemical exposure.

The choice of rollers should take into account the curvature of the client's eyelashes, the
shape of the movable eyelid, and the presence of drooping eyelids. It's also important to analyze the client's initial data, including the direction of
eyelash growth. Eyelashes can grow straight, downwards, or have their own curl.
For instance, if the eyelashes grow downwards, CURL are more appropriate, whereas if the eyelashes already have a slight natural curl, LIFT rollers would be more suitable.

If a client's eyelashes grow in multiple rows and there is a significant distance between
these rows, it is better to use CURL rollers for the lamination process.

If a client has deep-set eyes, it is advisable to choose LIFT rollers for eyelash lamination. Using CURL rollers in such cases may cause the lashes to touch the eyelids. LIFT rollers, on the other hand, provide a lift effect without creating excessive curl that might lead to discomfort during the growth phase of the eyelashes.

When selecting the size of silicone pads for eyelash lamination, it's important to
choose based on the length of the client's eyelashes and the shape of their eyes. The eyelashes should ideally occupy a significant portion of the roller's length, approximately 70-80%. This ensures a strong, beautiful curl. If the eyelashes cover less than 50% of the pad, the resulting curl may not be as pronounced or appealing. On the other hand, if the eyelashes extend over 100% of the pad, there's a risk of over-curling the eyelashes, making them too
tightly curled.

The most common mistakes during eyelash lamination include:

1. incorrect selection of silicone pad size: using a pad that's too large or small can result in an unnatural curl of the eyelashes.

2. excessive or insufficient application of solutions: uneven application of the products
can lead to uneven coverage and weak results.

3. not adhering to the required processing time: too long or short processing time can
affect the quality of lamination, making the lashes either too stiff or not curled enough.

4. careless use of glue: excess glue can lead to lashes sticking together, while
insufficient glue can result in inadequate attachment of lashes to the silicone pad.

5. ignoring the client's lash condition: the natural length and volume of the client's
lashes, as well as their overall condition, should be considered.

6. neglecting hygiene standards: improper sterilization of tools and workspace can lead to
infections or allergic reactions.

7. insufficient consultation with the client: it's important to discuss expectations and
potential limitations of the procedure to avoid client dissatisfaction.

8. improper post-procedure care: clients should be informed about how to care for their laminated lashes, including avoiding water and makeup for the first 24 hours.

Lamination light eyelashes offers several advantages:

1. Enhancement of color and shine: Lamination can make light eyelashes more noticeable, adding depth of color and natural shine.

2. Visual lengthening and thickening: This procedure helps light eyelashes appear longer and fuller, which is especially noticeable on light lashes.

3. Natural appearance: Lamination provides a more natural and less "dramatic" effect than eyelash extensions, making it ideal for light lashes.

4. Lash protection: Lamination coats the lashes with a protective layer, which can help
protect them from external factors like sun and water.

5. Reduced makeup time: Laminated light lashes look more expressive, potentially reducing the need for daily mascara application.

6. Long-lasting results: The effects of lamination can last several weeks, which is
particularly convenient for those with light lashes.

7. Easy maintenance: Laminated lashes require minimal care, which is convenient for everyday life.

These advantages make eyelash lamination a popular choice among people with light
lashes who want to enhance their natural beauty.

Lash&Brow Cocktail MAXYMOVA provides a powerful stimulating and protective action for hair, thanks to its rich formula of
active plant-based ingredients. Biotin and vegetable keratin improve the quality and volume of the hair, while Hexapeptide-11 strengthens collagen and
elastin. Ceramides help maintain proper hydration of the hair from within and protect it from external aggressions. They reconstruct the proteins of the hair fibre, making the hair stronger, shiny, radiant, and above all, soft.

Dietary supplements with amino acids and omega-3: These supplements can improve the overall condition of hair and
eyelashes.

Foods rich in proteins and fatty acids: A diet rich in fish, nuts, eggs, and greens can contribute to the health of hair and eyelashes.

Hyaluronic Lash&Brow Serum -
Intensive Care MAXYMOVA', a revolutionary no-rinse lash&brow serum that
promises to revitalize and nourish your lashes. The advanced formula is
designed to prevent breakage, increase lash density, and provide essential hydration to keep them vibrant and strong. The Hyaluronic Lash&Brow
Serum is a specialised beauty product designed to nourish and rejuvenate your eyelashes. It contains a powerful blend of hyaluronic acid, collagen, vitamin F, Vitamin B5, keratin, and vitamin E, which is known for its ability to moisturize and hydrate skin, and other essential ingredients that promote lash growth and strength.

Before conducting eyelash lamination, several preparatory steps are necessary:

1. Consultation: Discuss expectations, potential allergies, and the condition of the eyelashes with the client.

2. Cleansing: The eyelashes and eyelids should be thoroughly cleaned of makeup and skin oils.

3. Preparation of tools and materials: Prepare all the necessary tools and materials for the procedure.

4. Selection of silicone pads: Choose pads of the appropriate size to achieve the desired
curl of the eyelashes.

5. Allergy test: If the client has never had eyelash lamination before, it is recommended
to perform an allergy test with the products to be used.

it's important to follow several key recommendations:

1. Use a cleansing mousse MAXYMOVA for eyelashes, which gently cleanses the lashes without damaging their structure.

2. In the morning apply Lash & Brow Cocktail or After Lift Rigenerator: These products help to restore nourishment and moisturize the lashes. Apply them regularly to maintain the lamination effect.

3. Apply Hyaluronic
Lash&Brow serum in the evening: This serum will provide additional hydration and nourishment to the lashes, enhancing the lamination effect.

Contraindications for the eyelash lamination procedure include:

1. allergies or sensitivity to components: if the client has a known allergy to the ingredients used in lamination products or in tint.

2. inflammatory eye diseases: such as conjunctivitis or blepharitis.

3. recent ophthalmic surgeries: it is recommended to avoid lamination for a certain
period after eye surgeries.

4. chronic eye diseases: for example, dry eye syndrome or frequent infections.

5. pregnancy and breastfeeding: during pregnancy and lactation, it's advised to avoid lamination due to changes in hormonal balance and potential sensitivity to chemicals.

The AFTER LIFT RIGENERATOR is a specialized treatment used during the lamination process, specifically after removing Step-1 solution. Here's what it accomplishes:

- Complete Removal of Step-1 Residues: This product ensures that all traces of the initial lamination solution (Step-1) are thoroughly removed from the eyelashes or eyebrows. It guarantees that there's no residual amount left on the hairs, effectively stopping the action of Step-1 and fully neutralizing it. This step is crucial to prevent any potential over-processing or damage to the hairs.

- Enhanced Application for Eyelashes: When it comes to eyelash lamination, the AFTER LIFT RIGENERATOR plays a crucial role. After its application, an adhesive is reapplied, and the lashes are repositioned on the silicone roller. This process is now done more perfectly and effortlessly, ensuring that the lashes are always well-lifted from the roots without any sagging. This results in a more polished and desirable outcome.

- Nourishment and Protection: AFTER LIFT RIGENERATOR not only removes the previous step's product but also aids in the recovery of the hair fibers, thanks to its silicon content. This element helps to restore and strengthen the lashes and brows, ensuring they remain healthy and resilient.

We also recommend using this product as part of a home care routine after eyebrow and eyelash lamination procedures to maintain the health of the lashes.

FAQ- EYEBROW LAMINATION

Eyebrow lamination is a cosmetic procedure designed to create smooth, shiny, and fuller-looking eyebrows. During the process, special formulations are applied to the eyebrows to help straighten and fix the hairs in one direction, giving them a neat and groomed appearance. Additionally, this procedure can include tinting the eyebrows to enhance their color and make them more pronounced. This feature is particularly popular among those who want to improve the shape of their eyebrows or make them more expressive without daily makeup application. Eyebrow lamination also helps to nourish and strengthen the hairs, protecting them from external damage.

Eyebrow lamination works through a process that involves several key steps to straighten, set, and tint (optional) eyebrow hairs, creating a fuller, more uniform look. Here’s a breakdown of how it typically works:

1. Cleaning: The eyebrow area is cleaned to remove any makeup or oils, ensuring that the treatment solutions adhere properly to the hairs.

2. Applying the Lifting Cream: A lifting or straightening solution is applied to the eyebrows. This solution breaks down the bonds in the hair, allowing them to be restructured into a new shape. The solution is left on for a specific amount of time, depending on the hair's thickness and the desired effect.

3. Brushing and Shaping: After the lifting cream has processed, the eyebrows are brushed and shaped into the desired direction and look. This step ensures that all hairs are aligned uniformly.

4. Applying the Setting Lotion: A setting or neutralizing lotion is then applied to the eyebrows to reform the hair bonds in their new position. This fixes the eyebrows in their new, straightened shape.

5. Tinting (Optional): If desired, a tint can be applied to the eyebrows to darken them and enhance their appearance. This step is especially popular for those looking to achieve a more dramatic look or to match their eyebrow color more closely with their hair color.

6. Nourishing: Finally, a nourishing serum is often applied to the eyebrows to moisturize and condition the hairs after the chemical treatment, helping to keep them healthy and shiny.

The entire process usually takes about an hour and can leave the eyebrows looking fuller, thicker, and more defined for up to 6-8 weeks. The precise steps and products used can vary slightly between different salons and beauty professionals.

Eyebrow lamination results typically last between 4 to 6 weeks, depending on the individual's hair growth cycle and how they care for their eyebrows post-procedure. The longevity of the results can be influenced by factors such as the natural oiliness of the skin, hair type, and daily facial care routines. To maximize the duration of the lamination effects, it's recommended to avoid excessive moisture or steam around the eyebrow area for the first 24 hours after the procedure and to use gentle, oil-free products around the brows. Regular application of a nourishing serum or oil specifically formulated for brows can also help maintain the health and appearance of laminated eyebrows.

Eyebrow lamination, like many beauty treatments involving chemicals, comes with considerations for pregnant and breastfeeding women. The safety of undergoing eyebrow lamination during pregnancy or while breastfeeding is not entirely clear, as there is limited research on the effects of the chemicals used in the procedure on pregnant or nursing women and their babies.

The main concern revolves around the chemicals in the lifting and setting solutions, which could potentially be absorbed into the skin. Although the amount of absorption might be minimal, the lack of definitive studies means that caution is advised.

We recommend erring on the side of caution and avoiding cosmetic treatments involving strong chemicals during pregnancy and breastfeeding. If a pregnant or breastfeeding woman is considering eyebrow lamination, it's crucial to:

- Consult with a healthcare provider before undergoing the procedure.
- Discuss the treatment with the beautician or aesthetician, including any chemicals used, to assess their safety.
- Consider waiting until after pregnancy and breastfeeding to reduce any potential risks.

We advise to avoid applying makeup to the eyebrows immediately after a brow lamination procedure. The chemicals used during lamination can make the brow hairs and skin around them more sensitive and susceptible to irritation. To allow the brows to properly set and reduce the risk of irritation or disrupting the newly laminated hairs, it's recommended to wait at least 24 hours before applying any makeup to the brows. This waiting period also helps to ensure that the brows remain dry and untouched, which is crucial for achieving the best possible lamination results. After this initial period, you can resume your usual makeup routine, including applying eyebrow products.

Following an eyebrow lamination procedure, our brand offers a range of excellent products designed to maintain the health and appearance of your brows. Here are our top recommendations:

- Hyaluronic Lash & Brow Serum: This serum is specifically formulated to hydrate and improve the quality of your brows. We recommend applying it both in the morning and evening to ensure your brows remain moisturized and in top condition.

- Vitamin Brow Oil: Our nourishing brow oil is a blend of 7 oils, enriched with vitamins and herbal extracts, aimed at promoting the health and vitality of your brows. This vitamin-rich oil is perfect for nightly application to support your brows' natural growth and strength.

- Brow Gel Fix & Go: For daily styling, our Brow Gel Fix & Go is enriched with keratin to not only help set your brows in place but also to protect and condition them throughout the day. Its formulation is perfect for achieving a polished look while nurturing your brows.

- Lash & Brow Cocktail: Another fantastic serum in our lineup, the Lash & Brow Cocktail, offers additional hydration and support for the health of your hair follicles. It's ideal for those looking to maintain the benefits of their lamination treatment while ensuring their brows and lashes stay well-conditioned.

These products are specifically designed to complement the results of your eyebrow lamination, helping to extend its effects and keep your brows looking their best.

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What Makes MAXYMOVA Lamination Unique

MINI TUTORIALS

FAQ- EYELASH LAMINATION

FAQ- EYEBROW LAMINATION