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FOUNDER

Hi Beauty Enthusiasts!

Just wanted to drop a quick note to say a massive thank you to all of you.

What started as a small dream in Italy has grown into something amazing, and it's all thanks to your support.

Every product we create comes straight from our hearts to yours, with the hope of making your work as lash and brow artists a bit more special.

Your trust in MAXYMOVA means the world to me, and I promise to keep bringing you products that you'll love and rely on.

We're in this beauty journey together, and I can't wait to see where we go next. Thanks for being part of our MAXYMOVA family!

Big hugs,

Natalia Maxymova

CEO and Founder

Our Mission and Vision

"Beyond Expectation"

Our mission is to push the boundaries of the professional beauty industry.

We strive not just for excellence in beauty but for a transformation in the standard of care and creativity in professional lash and brow artistry.

Our vision is to become a globally recognized brand, synonymous with quality, innovation and elegance in the beauty realm. We are committed to excellence, ensuring that each product we offer not only meets but exceeds the expectations of beauty professionals.

PERSONALIZED FORMULATIONS

efficiency tests

Our products are tested to ensure their effectiveness, and our is designed to offer long-lasting results.We are pleased to announce that our tests have shown that after a full treatment of 3 sessions within 12 weeks, the improvement in lash diameter and curvature angle persists over time.

Additionally, our products are designed to maintain lash health, meaning that after using our products, your clients' lashes will not only be more beautiful and curled, but also healthy and in great condition.

We tested the effectiveness of our treatment on a group of volunteers, evaluating the average increase in lash diameter and average increase in curvature angle. The results were surprising: after 3 treatments, we observed an average increase in lash diameter of %, and 100% of the volunteer subjects showed a significantly improved diameter value compared to the initial data.

Furthermore, we recorded an average increase in curvature angle of +19% (+𝟰𝟬.𝟰𝟮°), and again, 100% of the volunteer subjects showed a significantly improved value compared to the initial data.

SUSTAINABILITY AND INNOVATION

At MAXYMOVA, we believe in beauty with responsibility.

Our commitment extends beyond aesthetics to include sustainability.

We continuously innovate to reduce our environmental impact, focusing on reusable tools and reducing plastic usage.

Our innovation is not just in our products but in our approach to a sustainable future.

With MAXYMOVA, you get quality, convenience, and eco-friendliness in every product. We offer a wide range of professional tools for eyelash lamination, including silicone patches and lamipads, enhancing workspace
organization and comfort during procedures.

We are committed to developing durable eyelash lamination accessories for multiple uses, thus reducing waste and contributing to
sustainable development.