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Bologna, Italy 20-23 March 2025
This year’s Cosmoprof 2025 brought together leading beauty brands from around the world, and MAXYMOVA once again proved to be a true industry innovator. With an exciting showcase and a diverse product range, the brand captured the attention of beauty professionals and enthusiasts alike.
Visitors to the MAXYMOVA booth had the chance to discover the brand’s latest releases, with the highlight being the new Brow Gel Collection, designed to create flawlessly shaped and well-groomed brows.
The Brow Gel Collection includes:
🔹 Fix & Go (Clear Gel): A nourishing formula that effortlessly shapes and sets brows. Perfect for post-lamination care and everyday styling.
🔹 Fix & Color (Tinted Gel): Provides definition and color while keeping brows in place. Available in three elegant shades:
✔ Cappuccino – Warm brown
✔ Cacao – Cool dark brown
✔ Moka – Black
All MAXYMOVA products are proudly made in Italy, combining high-quality formulations with impeccable precision.
With its participation at Cosmoprof 2025, MAXYMOVA has once again reinforced its position as a market leader, delivering innovations that set new standards in the beauty industry.
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